Smoothie King Success story

Smoothie king is a good example of a good use of social media sites such as Facebook. Using the site, it integrated ads and images to catch the reader's attention. An example of this is them using an image which crosses out the hamburger with an "x," symbolizing that it's primary focus is weight loss and to encourage their readers to avoid fast food. It also uses testimonials and sponsored stories from people to attract readers to their brands. It holds sweepstakes on Facebook for its users, which is required by pressing the "like" button for a chance to win free smoothies for a year. Through this sweepstakes over 4700 stories were posted. About 13% of users who saw the contest entered it. Smoothie King's use of Facebook has increased the fan base by 24%, establishing new connections with almost 46,000 people. Overall, Smoothie King's use of Facebook was very successful.

Smoothie King Facebook